Top Pick

Buffer Description

Buffer offers a comprehensive range of tools designed to assist brands in establishing their online presence and engaging effectively with their audience. This collection of social media solutions caters to contemporary brands, equipping them with essential resources for visual marketing, audience interaction, and analytical insights. Through Buffer's innovative products, both brands and individuals can enhance their online visibility, fostering significant engagement and achieving quantifiable outcomes. With over 75,000 brands leveraging this suite of publishing, engagement, and analytics tools, Buffer plays a crucial role in helping them create impressive digital identities. The platform's versatility and user-friendly features make it an invaluable resource for anyone looking to thrive in the digital landscape.

Pricing

Pricing Starts At:
$5 per month
Pricing Information:
Pro, Premium, and Business plans are available. The plans are differentiated by the features offered and the users who can collaborate with you on your Buffer account.
Free Version:
Yes
Free Trial:
Yes

Integrations

Reviews - 16 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Buffer
Year Founded:
2010
Headquarters:
United States
Website:
buffer.com
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Media

Buffer Screenshot 1
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Product Details

Platforms
Web-Based
iPhone App
iPad App
Android App
Types of Training
Training Docs
Webinars
Customer Support
Online Support

Buffer Features and Options

Social Media Management Software

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Software

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Buffer Lists

  • Name: Anonymous (Verified)
    Job Title: Senior lead Product Marketing
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Very efficient social media management platform

    Date: Sep 11 2024

    Summary: My overall experience so far has been extraordinary with Buffer. The product UI is very much seamless and the customer support is also of top quality.

    Positive: One thing that I like very much with Buffer is the ability to schedule all posts and videos across all social platforms simultaneously.

    Negative: I do not have any major dislikes or discomfort with this product.

    Read More...
  • Name: Anna B.
    Job Title: Marketing Manager
    Length of product use: Free Trial
    Used How Often?: Weekly
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    All I need in service to schedule my social media posts.

    Date: Dec 12 2023

    Summary: It is a good service for beginners and professionals from small teams to keep up with consistent posting on social media.

    Positive: Buffer is one of the most straightforward products to use. They have a free trial where I can try scheduling for different social media.

    Negative: The editing is quite limited. If the photo or video has a different ratio, you might expect it to look different. Because of that, I switched to some social media native scheduling options, which is not ideal if you want to see all the posts you schedule.

    Read More...
  • Name: Arshia J.
    Job Title: Marketing Intern
    Length of product use: Less than 6 months
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best social media management for enhanced engagement

    Date: Nov 30 2023

    Summary: They help in content scheduling in advance also they allow to post your content in different platforms which is best thing.

    Positive: Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app.

    Negative: They have high pricing also also the social media limitations.

    Read More...
  • Name: Suchitra B.
    Job Title: Marketing
    Length of product use: Free Trial
    Used How Often?: Daily
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Social media productive channel

    Date: Nov 22 2023

    Summary: I can sleep and not worry about my videos to be posted at scheduled time. Its user interface is top notch and easy to cope up with. Its web page builder has lots of tools and easy to use too. I could create a web page in just few clicks and use it to drive traffic.

    Positive: Previously we scheduled content natively in each app. I needed a way to easily manage content on multiple platforms with a number of colleagues without giving everyone publishing access.

    Negative: The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Sales and Marketing Manager
    Length of product use: 6-12 Months
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Buffer makes social media marketing less complicated

    Date: Nov 09 2022

    Summary: I loved that the Buffer tool comes with a centralized platform to maintain and manage multiple business social media accounts. It helps to strengthen engagement with followers. Overall, I highly suggest Buffer if you want a platform that can publish, engage and schedule posts.

    Positive: The Buffer platform is incredibly easy to understand and onboard. It can integrate Facebook, Instagram, Shopify and other social media platforms.
    Deeply gathered user engagement insights.
    Integration with IFTTT works flawlessly.
    Allows post-drafting and custom short link generation.

    Negative: Never faced any major issues on Buffer. No cons to share.

    Read More...
  • Name: Carolina C.
    Job Title: Chief Executive Officer
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User, Administrator
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Complete social media tool

    Date: Sep 25 2022

    Summary: When managing a business, social media is an important part of it that some people do not pay enough attention to. It is one of the secret keys for a business’ success and that is why we wanted something that could handle all the challenges that come with managing social media accounts without being too difficult to use or to implement. We did not go wrong with Buffer, it is the most simple social media tool and it has helped us achieve all our short term and long term goals since its implementation, it is a great way to advertise our products and get more people to know our company, in my opinion, it reaches people more than browsing our website and we have been able to grow our sales because this solution has helped increase our engagement in all our posts and now more people are interested in getting a quote, it has been very easy to use on our daily routine and we are constantly updated on what is going on in terms of engagement, it is definitely a professional tool that is perfect to slowly build a brand on social media.

    Positive: Buffer provides an easy tool to build an active audience on social media slowly but surely, with the right features it is very easy to plan a strategy that helps our social media accounts grow and our audience engage more with our content. I can schedule a great amount of posts in advance and edit the different dates and it will post the day that I set without any issues, it allows me to plan everything in advance and have something well prepared because of this feature, since we can think twice if we are putting out the message we want to convey, and provide the perfect content for everyone that follows us on Instagram and Facebook and improve all our connections. We are able to preview the scheduled posts and know how everything will look together and decide if there are changes to be made or if the posts fits with the overall image of our social media accounts, this is a very convenient feature as it helps us plan everything knowing already what it will look like on our account, having this tool helps us a lot with realizing what works and what doesn’t.
    It does not only allow to schedule and plan content for social media, but it also has a couple of intuitive tools that help analyze interactions with the accounts, studying performance over a certain period of time and showing in-depth insights of how the accounts are doing through a main dashboard that shows all the KPIs and the growth of impressions, comments, likes, clicks, followers and more, and make comparisons with past posts and also create different comparisons between paid advertising that we make and organic posts, and see how well each one is doing in the accounts. Buffer has the capability to analyze and report different metrics that are important to the growth of a social media account, and know which demographic your content is being put on, so that if you are in the wrong demographic, do something else to change that and actually reach the right audience for your brand. It is not difficult to use at all, it is actually very simple and has the most user-friendly interface that I have come across, with all the placement of features being really self explanatory and the usage of them too, it is a tool that sends out alerts whenever a post is going up so we can keep an eye on all the metrics and see that it posted correctly.

    Negative: I would like to be able to schedule Instagram stories, right now I can only set up alarms so the software notifies me when to upload, but I would like to just schedule them without having to think too much about it, I understand that it is a big feature that needs to be worked on but I still would like to be able to do this straight from the software without any limitations, it would save a lot of time since we regularly post on Instagram stories so that means setting alerts constantly, so it would be highly beneficial to just simply schedule them and the software taking care of the rest.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Marketing manager
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User, Administrator, Deployment
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Reach audience smartly

    Edited: Feb 03 2021

    Summary: Buffer is a highly engaging tool. It allows me to reach audiences and clients on social media. It made management so easy and fast. Overall, this is a vital tool for sales and marketing teams.

    Positive: Business marketing on social media platforms is pretty effective. Buffer tool allows me to reach audiences and clients of our business. It gives me a great way to engage with clients. It's easy to build your marketing campaign on social media from scratch. Campaign reports are also available.

    Negative: No negative. I had a smooth experience on this platform. Try it.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Senior Consultant
    Length of product use: 6-12 Months
    Used How Often?: Daily
    Role: User, Deployment
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Social media account manager and analytics tool

    Edited: Nov 14 2020

    Summary: My overall experience has been excellent with the Buffer platform. It helps to manage and visualize multiple social media accounts at a time. Overall, it is easy to use and I highly recommend Buffer.

    Positive: Buffer is a handy tool for viewing social media analytics and marketing. On the positive side, it's very easy to use, allows to manage multiple platform accounts from one dashboard, gives detailed analytics, and allows scheduling.

    Negative: The addition of an auto-reply chatbot would be great.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Director of Program Management
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User, Deployment
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Incredible social media manager

    Edited: Oct 19 2020

    Summary: When it comes for social media management my organisation using Buffer tool. Buffer helps us to automate post and engage with users. It also helps to manage campaigns and learn about its performance.

    Positive: Its personalization option helps to target as per user behaviour and demographic.
    The post schedule publishing is a time-saving feature.
    Best analytics to analyze post and campaign performance.

    Negative: No cons, based on my experience it does its job well.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Senior Technical Support
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Manage business Social Media Accounts

    Date: Aug 31 2020

    Summary: It allows us to manage our business social media accounts in a very simple and organized manner. We are also using Buffer for analyzing our account performance.

    Positive: • Powerful reports and analytics, per post based insight data.
    • Handles multiple accounts easily.
    • Audience demographics and interest data.
    • One dashboard for all social media accounts.

    Negative: • We had an overall positive experience with it.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Manager
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Easy to publish content on social accounts

    Date: Aug 24 2020

    Summary: Buffers make business social accounts easily manageable. It offers an intuitive tool to publish content on social accounts without jumping from one platform to another. I highly recommend this tool.

    Positive: Buffers makes easy to publish content on social accounts. It offers an intuitive and powerful platform to increase conversion. Analytics are handy to analyze engagement.

    Negative: It worked great for me. Nothing to share about cons.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Software Developer
    Length of product use: Free Trial
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    A good Social Media Scheduler & Analytics tool

    Date: Jun 26 2020

    Summary: Buffer is a great social media management platform which helps you and others manage & work with multiple social media accounts from a single point of access It helps you schedule posts, analyse post engagement & get recommendations from AI for better reach.

    Positive: Great user interface & easy to use
    Scheduled posts
    Manage up-to 25 accounts
    In-depth social analytics
    AI recommendations
    Provides a Basic Free plan

    Negative: Requires separate purchase for analytics toolset.
    Pro plan is pretty limited with 100 posts per month.

    Read More...
  • Name: Mohit V.
    Job Title: Operation manager
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Intuitive social media management tool

    Date: Jun 23 2020

    Summary: Social media play a very important role in making any business successful. Buffer helps me increase audience and to reach people across the world. It can automatically publish any business update on many social media platforms.

    Positive: Buffer has very Intuitive analytics dashboard, helps me to view growth, engagement and sales of business. It's audience demographic helps me to target selected audience. It's very easy to use.

    Negative: Hashtag feature is not very beneficial for me, I couldn't find way to use.

    Read More...
  • Name: Reginald D.
    Job Title: Social Media Marketing Strategist
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    A robust tool for social media management

    Date: Jan 04 2024

    Summary: Buffer is highly user-friendly, ideal for managing and scheduling posts across multiple social media accounts. It makes content planning and posting consistency a lot easier. Analytics that Buffer provide are useful, but it lacks the depth that advanced marketers require. Pricing is reasonable, but premium features can feel limited for the price, especially for smaller businesses and startups.

    Positive: - User-frienndly and easy to use
    - Robust scheduling capabilities
    - Analytics that allows you to track performance of your posts across different platforms

    Negative: - Basic content creation tools like the Pablo image creator that doesn't cover more sophisticated design needs, limited Analytics
    - Limited post customization for each platform

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Social Media Coordinator
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User, Deployment
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Smart and Intuitive

    Date: Jan 16 2022

    Summary: Overall, I'm a big fan of this social media calendar. I recommend it to clients before any other social media calendar as it is easy to use and I love the mobile features. It's the first social media calendar I've used, and it certainly won't be the last time I use it.

    Positive: Great social media calendar for small businesses. The automatic posting option is great for those who want to focus on their social media but have other priorities at hand as well.

    Negative: There's a limit if you have the free version, but in my opinion, upgrading is worth it. Sometimes the automatic posting does have glitches where it will say it didn't post but it did.

    Read More...
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